Who we are

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© RNE (Rat für Nachhaltige Entwicklung)
© RNE (Rat für Nachhaltige Entwicklung)

Prof. Lucia Reisch

Copenhagen Business School


Lucia A. Reisch is a behavioural economist and full professor of intercultural consumer research and behavioural public policy with a specialization on sustainable consumption and production at Copenhagen Business School in Denmark. She is one of Europe’s leading academic experts in “nudging”, particularly in the field of sustainable consumption and production, and has published widely cited papers on the topic.

At Copenhagen Business School, Lucia has founded the interdisciplinary research lab Consumer and Behavioural Insights Group (CBIG), with researchers from economics, environmental psychology, consumer behaviour and policy research, marketing, and political science. Lucia works closely and has published major works with the Program on Behavioral Economics and Public Policy at Harvard Law School (Cass R. Sunstein). Her academic achievement has been rewarded with being elected as one of the lifelong members of the German National Academy of Science and Engineering.


Lucia has been founding chair of the Advisory Council for Consumer Affairs of the German Federal Ministry of Justice and Consumer Protection (2014-2018). She has also been a member of the German Bioeconomy Council, the German Council for Sustainable Development (2010-2019) and has been a regular member of high-level scientific committees consulting the German Chancellor on sustainability issues. She consults international organizations (EU, OECD, UNEP, the Worldbank) and governments worldwide (Mexico, South Africa) on making use of behavioural insights to promote more sustainable lifestyles.


As of September 2021, Lucia will move to Cambridge University (UK), El-Erian Professorship in Behavioural Economics and Policy.

Focus areas

  • Sustainable Consumption and Production
  • Digital Consumer Policy
  • Behavioural economics and Behavioural Public Policy
  • Digital nudging